The right domain name can make the difference between success verses failure in search engines. Did you know that the vast majority of domain names used by small businesses today do little to help them in search engines? It's true, believe it or not.

All too often their domain name does not correspond to their customers way of thinking. Domain names that are based on what their customers are looking for and just how they will actually search for it via search engines makes a gigantic difference in search engine rankings.

The better your domain name reflects how your customers will be looking for you via search engines, the better you will do in search engines. If you require a domain name that is actually your business name, (buy it) and have it redirect people to your second choice in domain names that gives you the best in search engine returns.

Other than choosing your business name as your domain name, let's say that each year people type the key phrase, "mortgage loans" over a hundred million times in search engines. Logic has it that "www.mortgageloans.com" would be the highest return in search engine rankings in that industry, right? Wrong.

Search engines have a hierarchy that allows a like domain name to rule supreme over the www.mortgageloans.com name. It's this simple but overlooked rule of computer hierarchy set forth in the 1960's that runs all those search engines that's changes everything. Yes, of course you would want to own MortgageLoans.com as well, but there is a "like" domain name that actually comes in first!  Thus, whenever you buy a domain name, you should buy both versions of it. And no, the extension on the end of the file name is not what we're talking about here.

So "what other .com name that is similar would rank #1 over the other dot com name we outlined above you should ask? That's for us to know and you to find out, via a free one on one consultation with the, Formula Web Site^© experts.